Campaign benchmarks help you measure whether your outreach is on track. By following these benchmarks, you can quickly see if your campaigns need adjustments and ensure you are moving prospects through the funnel toward meetings and clients.
1. Acceptance Rate
In the first week, focus on the percentage of connection requests accepted
If the acceptance rate is below 20%, something is wrong with either the targeting, profile, or connection approach
Aim for an acceptance rate above 20% to ensure a healthy funnel start
2. Reply Rate
Once acceptance is steady, check the reply rate
A reply rate of below 20% is a warning sign and should be improved
A reply rate above 30% means the campaign is performing well, and you can focus on qualification
3. Qualification Rate
After replies come in, track how many conversations move through qualification tags such as: Not interested, Neutral, Hesitant, Skeptical, Researching, Evaluating, Referral, Converted, etc
Over time, these tags should progress as conversations develop
A good benchmark is 20–35% of replies moving into positive qualification states
4. Manage High “Not Interested” Rates
If more than 40 - 50% of replies are tagged as not interested, review your messaging or targeting
Many prospects initially respond with “not interested,” but follow-up replies can often change their status
Ensure all replies are answered so leads can move into better qualification stages
5. Meetings and Clients
On average, one LinkedIn profile can generate 3 - 6 meetings per month
Depending on your sales closing rate, this translates into 1 - 2 paying clients per month per profile if benchmarks are met
Key Takeaways
An acceptance rate below 20% is a red flag. Aim higher to build a healthy funnel
Reply rate above 30% indicates strong performance
Track qualification tags to measure how prospects move through the funnel
Always reply, even to “not interested” messages, as conversations can shift
Expect 3–6 meetings and 1–2 clients per profile each month when benchmarks are achieved
✅ Monitoring these benchmarks helps you quickly identify issues, optimize campaigns, and keep your outreach on track.
Learn more about tracking outreach performance here.
Happy Prospecting!