SalesMind AI helps you find the right people to contact. It does this by using missions, personas, smart searches, scoring, and quality checks. This saves time and makes your outreach more effective.
1. Your Persona: Who You Want to Reach
A Persona is your ideal customer.
It includes details like job titles, industries, and company size.
SalesMind uses your persona in two important ways:
To break down job titles into smaller groups during sourcing
To verify if each lead truly matches your ideal target
Personas don’t fetch leads by themselves.
They guide the AI so it understands who you want.
2. Missions: Where Lead Sourcing Happens
A Mission is where SalesMind AI actually finds your leads.
Inside a mission, the AI:
Runs many searches based on your persona’s job titles
Splits the market into smaller groups
Creates several “lead lists,” each representing a different angle
This helps you reach different segments of your audience—not just one large group.
Starting with 1–2 missions is a good way to test your targeting before scaling.
3. Smart Lead Finder: Breaking the Market Into Segments
The AI Lead Finder runs many small searches inside each mission.
Each search looks at different job titles and data sources to find the right people.
This creates:
Smaller and more focused lead lists
Better targeting
Less noise and higher-quality leads
After finding leads, SalesMind checks each one using:
Your persona
Your agent settings
Your mission rules
These checks keep your list accurate, clean, and up to date.
👉 You can also import your own lead lists.
Imported leads will still be checked, verified, and scored by SalesMind, even if they were not found by the AI Lead Finder.
4. Scoring: Ranking Leads by Quality
SalesMind AI scores every lead.
The score tells you how well a lead matches your persona.
The AI looks at:
Job title
Company fit
Relevance to your targeting
Because daily outreach is limited, SalesMind contacts the highest-scoring leads first.
This increases your chances of getting replies and booking meetings.
5. Quality Control: Keeping Your Funnel Clean
Good lead sourcing is the base of successful outreach.
Even a great message won’t work if the lead is not a good fit.
SalesMind uses several layers of quality control:
Mission segmentation
Persona matching
Agent filters
Lead scoring
Continuous checking
This ensures only real, relevant, and high-quality leads enter your campaigns.
Key Takeaways
Missions do the lead sourcing.
Personas guide the search and verify relevance.
The AI creates segmented lists to target different parts of your market.
Scoring ensures the best leads go first.
Quality checks keep your outreach efficient and effective.
✅ With this approach, SalesMind AI keeps your pipeline filled with the right people, at the right time, for the right reasons.
If you are interested in how AI can help your campaigns, you can read here to learn more about how SalesMind AI helps in personalization.
Happy Prospecting!