What Is a Campaign?
A campaign is the foundation of your outbound automation. It defines:
Which sender to use
Which audience and profiles to target
Which services to promote
Which settings and sequences to apply
In other words, a campaign is the manual configuration of your outreach. You decide the details, and SalesMind executes the automation based on your setup.
What Is a Mission?
A mission is a level above the campaign. Instead of configuring every detail yourself, you simply tell the AI your:
Service
Persona
Audience
Market
From there, the AI builds the outreach strategy for you by automatically creating multiple campaigns with the right settings, audience, and service mix.
This allows you to run A/B testing across different audiences and strategies without manually setting up each campaign.
How Do They Work Together?
Campaigns can exist without a mission - you can always create them manually.
Missions cannot exist without campaigns - a mission generates multiple campaigns to execute the outreach strategy.
A mission is essentially a shortcut to launch several optimized campaigns at once, ensuring a broader, more effective strategy.
Best Practices
Run at least 3 campaigns for meaningful testing.
Up to 5 active campaigns are considered the maximum for legitimate and effective outreach.
Use missions when you want the AI to optimize your outreach strategy across services, markets, and audiences.
Key Takeaways
Campaigns = manual setup of who, what, and how you target.
Missions = AI-driven strategy that generates multiple campaigns.
Both are important, but missions help scale faster with structured outreach.
Conclusion
Think of campaigns as the engine of your outreach and missions as the navigator that sets the direction. Use campaigns for precise manual control and missions when you want the AI to create and optimize multiple campaigns at once.
Learn more about how to A/B test outreach strategies here.
Happy Prospecting!