Overview
Before reaching out to any company, preparation is everything.
Sales Navigator’s Account Pages give you an in-depth view of a company’s structure, goals, growth, and people, so you can approach your buyers as an informed partner, not a stranger.
Within each Account Page, you’ll find Account IQ, an AI-powered summary of key company insights, challenges, and leadership trends.
Using these details allows you to ask smarter questions and personalize your outreach based on what matters most to that organization.
Accessing Account Pages
From the top menu, click Accounts.
In Account Hub, select the company name you want to research.
This opens the company’s Account Page, where you’ll see:
Company Overview
Employee Headcount
Personas that match your target filters
Buyer Intent and Activity
AI summaries and Business Insights
Using Account IQ
Account IQ provides a quick, AI-powered summary of key intelligence, including:
How the company generates revenue
Strategic priorities and current business focus
Challenges or pain points facing the organization
Key executives and what they’re discussing publicly
Competitive landscape and market position
You can expand each section to view deeper context or check the list of sources used for transparency.
Tip: Review the “Challenges” and “Strategic Priorities” sections before outreach. Referencing these points in your message builds trust and shows you understand their business.
Analyzing Growth Insights
Scroll further down the Account Page to find Growth Insights, which include:
Headcount distribution: Which departments are expanding or shrinking.
New hires: See which teams are adding leadership or new roles.
Job openings: Track hiring trends to identify investment areas.
For example, if a company is increasing headcount in its marketing department, it may signal a new product launch or upcoming growth campaign.
Monitoring Buyer Intent and Activity
Below Growth Insights, you’ll see Buyer Intent Score and Buyer Activity:
Buyer Intent Score: Reflects how much interest the company is showing in your business.
Buyer Activity: Displays recent actions by employees — such as viewing your company page or engaging with your content.
Reviewing these insights helps validate whether the company’s interest is recent, consistent, or growing.
Takeaway
Account Pages are your research hub. The more you use them, the easier it becomes to walk into conversations as a trusted advisor armed with insights that resonate.
Happy Prospecting!