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Understanding Lead Pages

Learn how to use Lead Pages in Sales Navigator to research prospects, uncover shared connections, and personalize your outreach with meaningful insights.

Toe Wai Shan avatar
Written by Toe Wai Shan
Updated over a week ago

What Lead Pages Are

A Lead Page is your command center for understanding an individual prospect inside Sales Navigator.


It consolidates everything you need to prepare for a personalized, informed conversation, without leaving the platform.

Think of it as a LinkedIn profile, redesigned for selling:
focused, structured, and enhanced with extra context that helps you build rapport and plan outreach.


Navigating the Lead Page

1. Profile Summary

At the top of the page, you’ll see your lead’s:

  • Current role and title

  • Company name (with link to the Account Page)

  • Location and industry

  • A short professional summary

Click See more to expand details like responsibilities or specialties.
This snapshot gives you the context to tailor your opening line — showing you’ve done your homework.


2. Relationship Insights

Sales Navigator highlights shared connections, groups, and common interests that can warm up your outreach.


You’ll also see a record of your lead’s recent activity, posts, comments, and shared articles, to help you identify the right talking points.

This is often the difference between a cold message and one that gets a reply.


3. Get Introduced Section

Under “Get Introduced,” you’ll find mutual contacts who can facilitate a warm referral.
You can sort by:

  • Shared connections (first-degree introductions)

  • Shared work experience

  • TeamLink connections (if your company uses TeamLink)

Click Message beside a shared contact to request an introduction or craft a short referral note they can easily forward.

💡 Pro Tip: Keep your intro requests concise and respectful. Mention how your product could help their colleague’s team, not just that you’d “love to connect.”


4. Experience and Background

Scrolling down, you’ll see the lead’s detailed career history — including past roles, responsibilities, and tenure.
This helps you identify potential talking points, like shared employers or aligned industries.

If your Sales Navigator account syncs with Salesforce or Microsoft Dynamics, you can view or create corresponding CRM records directly from this page.


Key Takeaways

  • Lead Pages combine profile data, shared insights, and CRM sync in one place.

  • Use relationship and activity insights to personalize messages.

  • Request warm introductions directly from mutual connections.

  • Keep notes organized to stay on top of relationships and follow-ups.

Happy prospecting!

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