How to Leverage Warm Referrals
One of the fastest ways to engage prospects is through Warm Referrals.
Sales Navigator helps you identify shared connections who can introduce you to key decision-makers.
How to Use Warm Referrals:
On a Lead Page, click the “Message” button to open the messaging window.
Craft your introduction request within the message window, explaining:
Why you're reaching out.
How your product or service can benefit the prospect.
Why the mutual connection would be a good introduction.
Send the message directly to your shared connection, giving them the opportunity to easily forward it to the lead or customize it.
Tip: Always provide context for why you’re reaching out and how you can add value to the recipient. Keep the request polite and concise.
Effective Outreach with InMail
If you don’t have a direct connection, InMail allows you to send messages to anyone on LinkedIn without needing an email address or phone number.
Best Practices for InMail:
Personalize the subject line — Mention something relevant to the lead’s interests or company.
Keep it short and to the point — InMail works best when you get straight to the value proposition.
Start with rapport — Mention a mutual connection, shared group, or a recent post to build trust.
Clear Call to Action (CTA) — Whether it’s a meeting, a call, or a demo, always close with a clear CTA.
Tip: Use LinkedIn’s InMail insights to understand what’s working for your audience. Sales Navigator provides data on your response rates and open rates, helping you improve future outreach.
Share Content and Track Engagement with Smart Links
With Smart Links, you can share content directly through Sales Navigator, track who’s engaging with it, and get insights into what’s resonating with your leads.
How Smart Links Work:
Create a Smart Link by clicking on Smart Links in the top toolbar.
Add your content - such as PDFs, case studies, or website links, and customize the link title.
You can choose whether recipients can download the content or only view it.
Once shared, monitor who’s interacting with your content by checking the engagement analytics.
Smart Link Analytics:
View time - see how long someone engaged with each slide or page of your content.
Engagement patterns - track which leads spent the most time on your content and identify the most interested prospects.
Tip: Use Smart Links for follow-up emails or content-driven outreach, ensuring that your leads are exposed to valuable, personalized resources.
Key Takeaways
Warm Referrals speed up your sales process by leveraging shared connections.
InMail is your tool for reaching out to new prospects - make it personal and compelling.
Smart Links allow you to track engagement with shared content and refine your outreach.
Always include a clear call to action in your messages and share resources that resonate with the prospect’s needs.
Happy prospecting!