1. What the Profile Is (and Why It Matters)
Your LinkedIn profile is your storefront. Its two main jobs:
Make people click your profile
Make them remember one specific phrase about you — the “facade of your store / display window.”
Key Insight: People click when they feel personally addressed and when you trigger a pain point or desire. Stand out with a clear proposition.
Profile Structure: Organized into five building blocks: Header, Banner, About, Featured, Header URL.
2. Header (a.k.a. Headline)
Purpose: Get clicks and make a phrase stick in memory.
Emotional triggers to use:
Personal relevance
Pain points or desires
Example:
“Founder StarFix”
“I fix iPhones for $50 within 1 hour.”
(Shows role + ultra-specific value)
3. Banner (Image Copy)
Purpose: Capture attention and communicate value in a visual format.
Include:
USP (Unique Selling Point)
Pain Point
Result
Always include a CTA
4. About Section (Not About You)
The About section is not about you; it’s about your Ideal Customer Profile (ICP) and guiding them through your sales funnel.
9-Part Structure to Follow:
Attention → Grab their interest with a bold opening
Problem → Describe the ICP’s pain
Consequences → Show what happens if the pain persists
Awareness → Show understanding of their situation
Proposal → Address the audience directly
Solution → Present your approach
Result → Demonstrate the outcome of using your solution
Social Proof → Include testimonials or case studies
CTA → Invite them to take action (book a call/demo)
5. Featured Section (Turn Views into Leads)
Use the Featured section to push visitors into your funnel:
Book a meeting, discovery, or qualification call
Book a demo
Lead magnets (ebooks, guides, webinars)
Social proof (reviews, testimonials, results)
Website or social media links
6. Header URL (Link Destination)
Purpose: Direct traffic from your header to the fastest path to conversion:
Booking page
Demo link
Lead magnet
This ensures that profile visitors can take action immediately, turning views into leads.
Key Takeaways:
Your LinkedIn profile is a sales tool, not just a CV.
Headlines, banners, and About sections must address your audience, pain points, and desired result.
Featured section and Header URL turn visitors into leads.
Explore more about how to succeed on LinkedIn with SalesMind AI.
Happy Prospecting!